What is a Marketing Funnel

What is a marketing channel and what are the reasons why an online marketing professional have one?

It's a marketing strategy that you use to persuade potential customers to buy your product. It's a sales process in which visitors come to your blog to seek information that could solve a problem. Through certain tools, however you will be able to learn to build a relationship and build confidence with every user.

This will help you better understand the needs of each visitor. This will allow you to provide the best information possible to all your visitors. If you can gain trust from a visitor they're more likely to buy your products. The visitor becomes a customer.

Many customers end up becoming very loyal customers and buy almost any product your website sells. A marketing funnel includes all the steps needed to convert a regular visitor to your website to become a loyal client and buy every product that you sell.

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This is the goal that should be achieved. It is achievable with a well-designed funnel.

You've got the marketing tools to grab people's interest and bring them into your funnel. When they fill out the form on your PERSONAL Lead Capture Page, they enter the funnel. I use the word "personal" because no one is going to opt in on your business lead capture page. They want an executive to join them and not a small-scale company.

The lead capture page is where they begin the funnel. If they click on the "Sign up now" or "Enter here" buttons, they are in a position to enter a different universe of marketing through networks.

The most important thing is that they are qualified to do it. It's their choice. You've not sold them anything except your leadership qualities, a mentor, and as someone that can help them get more leads and more money into their businesses.

This is how an advertising funnel works.

To attract and qualify people to your products, you need to offer them an opportunity to win a prize on the "front end". To get your product for free, sign up (also called opt-in) and give your name and email address. Then, you will add them to your email list.

Now, you've got those contacts on your email list and can send other related offers that they may be interested in.

After signing up for the free offer you'll be directed to a page that has a low-cost offer or what's called trip wire offers. This is the point where they go into the "back-end of the funnel."

They are taken to another related offer at a lower price when they buy the lower-cost offer (also known as an upsell). And if the person also purchases the higher-priced offer, they will again be taken to the next related product with a higher price. This can continue for a long time...

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